Dive into the Digital Age in 2016

The PADI Digital Product Suite is a collection of industry-leading products designed to modernise and enrich the learning experience of students and PADI Professionals. Make the switch to Digital Products in 2016 and you’ll see immediate benefits:

  • Give your students a fun, interactive way to learn
  • Purchase and receive products on-demand, straight away
  • Save on stocking and shipping costs with digital delivery
  • Help the environment by cutting back on paper

PADI Touch Products

PADI’s Touch Products in particular will catapult your diving business into the digital age, offering a rich and immersive experience to students that’s available straight from their mobile or tablet device anytime, anywhere. Using a highly intuitive navigation style, they’ll be able to interact and expand their diving knowledge through text, images, videos, quizzes and more.

PADI ReActivate Touch™ – students will be encouraged to jump back into diving or simply refresh their knowledge with a fully prescriptive approach and a ReActivated certification card included.

PADI Open Water Diver Touch™ – as the first step, new divers will be able to learn the PADI Open Water Diver course syllabus on a modern platform, as well as log their training dives electronically.

PADI Equipment Specialist Touch™ – students will see how equipment works and fits together by exploring 3D diagrams, helping to drive new equipment sales and the importance of servicing.

PADI Freediver Touch™ – new or existing divers can learn about the principles of freediving with this brand new product which accompanies the recently-launched PADI Freediver program.

PADI Touch products can be purchased from your PADI Sales Consultant or via the e-Shop, and are allocated to students via the Online Processing Center. Students can then download their copy onto their iOS or Android device via the free PADI Library App.

PADI_app_phones

PADI App

The PADI App, available in multiple languages, is another Digital Product designed to deliver valuable content to divers and PADI Pros on the go.

Divers can use this one-stop diving hub to search for their nearest dive shop, browse travel destinations, remind themselves of important items with checklists and even log their dives. They’ll also have access to any of their purchased eCards, whilst renewed PADI Professionals automatically get these for free for all of diver- and professional-level certifications.

PADI Digital Product Tools

To help you make the most of PADI’s Digital Product range, we’ve created some useful tools to allow you to find out more about each product and how to sell them, as well as marketing tools to help promote them to your students.

Renew before 31 Dec and get a FREE Digital Product

If you’re a PADI Professional and renew your PADI Membership for 2016 before 31st December 2015, you’ll be eligible to receive a FREE copy of the PADI Open Water Diver Touch or PADI Equipment Specialist Touch product. That’s a benefit worth up to £65 / 88€ / 96CHF straight away!

Simply complete your PADI Membership renewal for 2016 and you’ll receive an email which will contain further instructions on how to get your free Digital Product.

Plus: Visit the PADI Online Shop and get 5 for 4 on all digital products*. That’s a saving of 20%! Click here for terms and conditions and more details on these offers.

For more information, contact your local Sales Consultant at [email protected] or telephone +44 (0) 117 3007234 during business hours.

PADI ReActivate Toolbox Tip #1 – Email Headers

iPad-ReActivate Cover

A selection of PADI ReActivate™ marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of a huge potential market: inactive divers.

Toolbox Tip #1

Create a specific email campaign targeted at customers who have not dived with you in the last 12 months. Combine the message with info and offers for upcoming dive trips, events or courses – local or abroad – to create added desire and a sense of urgency to come back to scuba sooner rather than later.

Plus, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download any of the following banners to use in your email campaign:

ReActivate_header_Coral_600x250 ReActivate_header_Chair_600x250 ReActivate_header_Tropical_600x250ReActivate_header_Stride_600x250

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

How To: Buy and Use PADI eLearning or Touch codes

Starting in January 2015, PADI Members may now purchase PADI eLearning® courses from the online shopping cart or from their PADI Sales Consultant. Student divers may continue to purchase eLearning courses from a dive center website, the PADI website, and order gift passes from padi.com.

Below are the steps for a PADI Member to purchase eLearning or Touch codes for their students. If you are ready to process an eLearning student, please scroll down.

How To: Buy and Use PADI eLearning or Touch codes

#1 Order an eLearning or Touch course from your PADI Sales Consultant or the Shop Online section of the PADI Pros Site. Codes may take up to one hour to appear on your account.

Important: due to laws governing minors on the internet, you will not be able to send a code to students younger than 13. Divers 10-12 should purchase the code from your website, or PADI.com.

#2 Log on to the PADI Pro’s Site and click Online Services –> Online Processing Center. Choose the new PIC Online if prompted.

PADI Online Processing Center

#3 Choose the applicable program:

eLearning (aka Open Water Certification Pak – Online)
Click on Available Code(s) under eLearning Registrations.

For Touch Registrations:

  • Equipment Specialist and any Open Water Touch codes purchased prior to 2015 will appear under Touch Registrations.
  • Open Water Touch purchases from 2015 or later (aka Open Water Certification Pak – Offline) will appear under Certification Paks.

#4 Select the course you’d like to send to the student.
By default, no codes are shown.  Manipulate the filters to reveal codes. For example:

  • Use the second filter, Filter By Level and choose Open Water
  • Then use the Filter By Purchase Date dropdown menu and choose Show All

eLearning

send PADI eLearning code
Open Water Touch (Open Water Premium)

PADI Digital Cert Pak Send Code How To
#5 To send a code, you’ll need to enter two pieces of information: the student’s name  and email.

How to send PADI eLearning Touch Code

Your student will receive an email with their Touch or eLearning access code and information on how to get started.

PADI Touch Registration email

 

The student will create a PADI “Single Sign On” account or login using existing credentials if they already have an account such as ScubaEarth or eLearning.

Problems?

Please check that you’re using a supported browser. Our website is designed to work with the most current versions of Internet Explorer, Chrome and Firefox.

Codes can take up to an hour to appear in the online processing center. In some cases, logging out of the Pros Site and logging back in is helpful.

For assistance purchasing an online course, contact your PADI Sales Consultant. For help with purchased codes, please contact PADI customer service at +44 (0) 117 3007234.

 

How To: Process a Student

#1 Start in the online processing center. Click on the Redeemed Code(s) button for eLearning or Touch as appropriate.

online processing center redeemed codes
#2 Utilize the drop down filters to locate your student…

locate PADI student using dropdown filters

… OR pull up their information using the access code the student received in their initial email. Or the PADI ID that appears on their course completion record. If the student did not purchase their eLearning or Touch product through you to begin with, this is the method you will use to process them.

PADI online processing center filters
PADI online processing center eLearning Touch student lookup

In either case, the student’s information will be pre-populated.

#3 The next step is to confirm the student’s contact information and upload a photo.

#4 Once this is done, click Continue Processing Selected Students.

PADI online processing center how to

#5 The last step is the familiar PIC Online interface. Add the cert location, date, etc and complete the process as normal.

Certify eLearning student How To PADI

PADI Open Water Diver Touch™ Wins Attention of Adobe Systems

OWDT_FPADI, the largest scuba diving training organization with over 136,000 members worldwide, is well known for embracing the latest technology within the diving industry. Products such as ScubaEarth and the PADI App pave the way for digital divers and support the core mission of helping people worldwide learn how to scuba dive.

PADI course materials have continually evolved with emerging technologies, and are developed with student divers’ learning and convenience in mind. Over the decades PADI has published a range of materials including face-to-face presentations, manuals, workbooks, CD-ROMS, DVDs, PADI eLearning and more.

“Mobile devices have had the most rapid acceptance of any technology in history and people expect to do everything — including learn to dive — with them.” – Drew Richardson, CEO and President, PADI Worldwide

Today, more and more consumers are using mobile devices to download, view and interact with content. iOS and Android tablets have become the new classroom and PADI’s move towards tablet-based training makes it easier than ever to reach student divers wherever they go. 

“We have always been on the cutting edge with adapting technology to our educational system so creating an app was a natural next step for our materials”– Drew Richardson, CEO and President, PADI Worldwide

Continuing to innovate the way the world learns to dive, the revolutionary PADI Open Water Diver Touch™ is a tablet edition of the PADI Open Water Diver course. It combines cutting-edge software with expert instruction to bring the most popular scuba diving course in the world to the fingertips of aspiring underwater explorers.

With course content available offline without need for Wi-Fi access, the PADI Open Water Diver Touch is perfect for recapping dive theory in remote diving destinations or during flights. It supports educational studies which show that immersive, interactive material such as tablet content is more readily absorbed compared to traditional print materials.

Even PADI Instructors are noticing the benefit; many state how PADI Open Water Diver Touch students seem better prepared for practical sessions, undoubtedly a result of the accessible, hands-on and fun approach – the secret to successful learning.

“Students love the folio, and I think it was only available for about 10 minutes when instructors were calling me and telling me they love it too. The folio is education that entertains and holds people’s attention.” – Karl Shreeves, Technical Development Executive, PADI Worldwide

A student diver’s journey starts by downloading the free PADI Digital Library App (available from the iTunes App Store for iOS and Android Apps on Google Play) and registering for the PADI Open Water Diver Touch program via their local PADI Dive Center or Resort. When updates are available, the PADI Digital Library App will send a push notification to alert the user so they can stay up to date with the latest downloads.

The PADI Open Water Diver Touch uses the Adobe Digital Publishing Suite (DPS) to integrate compelling text with fun videos, audio clips, animations, illustrations, quizzes, photos and other highly interactive elements. Supporting interactivity and gesture-led navigation, the use of Adobe DPS made it easy to deliver an intuitive, content-led learning experience to student diver, ensuring they access the right content at the right time in their training.

“We set out to invent the future of diver education. PADI Open Water Diver Touch is a fully interactive application that engages students with the materials. It combines the entertainment factor of video with the rich content of a book all rolled into one.” – Karl Shreeves, Technical Development Executive, PADI Worldwide

Countless students around the world have already fallen in love with the PADI Open Water Touch; the interactive, immersive experience brings diving alive in a way never seen before, giving them a view of underwater life before they even reach sand or sea.

But the PADI Open Water Diver Touch hasn’t just turned the heads of students and dive professionals; it’s caught the eye of software giant Adobe Systems, too. Adobe – the name behind global products such as Acrobat Reader, Photoshop and Flash Player – were so impressed with the inventive use of DPS in bringing scuba diver training to life that they’ve created an entire case study on how PADI have taken the DPS to new levels.

Visiting the PADI Americas regional headquarters in California, Adobe filmed one-one interviews with the PADI staff who held key roles in the creation of the PADI Open Water Diver Touch. View the resulting video below and the online case study document here.

“Throughout the development stages of the PADI Open Water Diver Touch, we knew we were creating a first-of-its kind technology for the industry, and ultimately changing the way people learn to dive. Leveraging Adobe’s DPS technology enabled PADI to achieve this goal with an amazing platform that pushes our content out across mobile channels. What we didn’t expect was to gain Adobe’s interest in learning more about our development of the program, and using it as a case study for DPS. We’re grateful to have developed a relationship with Adobe through this and look forward to leveraging its technology for future endeavors.” – Drew Richardson, CEO and President, PADI Worldwide.

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The case study will be distributed by Adobe Systems to promote the Adobe Digital Publishing Suite to new and existing clients, but the resulting global exposure will benefit of PADI, PADI Members and the diving industry as a whole by opening doors to a wider audience of potential scuba divers.

By choosing the Adobe Digital Publishing Suite, PADI development staff were able to create the PADI Open Water Diver Touch and PADI Digital Library App without the usual expense and time resources demanded by folio production. This has created opportunity for a series of PADI Touch programs to be rolled out in future, such as the newly-launched PADI Equipment Specialist Touch™ and PADI ReActivate Touch™. PADI Professionals who access the PADI Digital Library App can also download the “Win with PADI” folio which illustrates PADI’s unique value proposition.

Through Adobe Cloud, PADI have access to a built-in analytics dashboard, with insights that will prove invaluable to ensuring that student divers’ needs continue to be met and exceeded.

“We can learn how people are using and navigating through the folio and where they are spending their time. That helps us make the product better and continue to evolve it.” – Kristin Valette, Vice President Marketing and Communications, PADI Americas

Want to find out more about current PADI Touch products or what’s coming next? Visit www.padi.com/touch or speak to your local PADI Regional Manager or Sales Consultant.

PADI is the ‘Way the World Learns to Dive’ today, tomorrow and for the future. Join the PADI digital revolution now.