Win with PADI’s Online Marketing – Driving Customers to Your Business

PADI University Program Channel Islands Shoot March 24-29, 2007Revised PADI.com

With more than 1.3 million monthly page views and nearly 307,000 unique monthly visitors, the revised PADI.com website inspires divers to learn how to scuba dive and continue their underwater journey with PADI Dive Centers and Resorts across the world.

Revised Dive Shop Locator

At PADI.com, visitors conduct more than 129,000 searches for PADI Dive Centers or Resorts each month, connecting local scuba businesses with the needs of potential customers.

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The PADI App

The PADI App places essential diving information in the palms of divers and PADI Pros, featuring sections on travel, training, useful tools, logging dives, social media and much more! Now available in multiple languages, the PADI App has already been downloaded over 550,000 times.

ScubaEarth®

This one-stop online community connects users with PADI Dive Shops, lets users log dives, share photos and videos, access a digital gear locker, track underwater marine life, access PADI certification history and much more. Register now – it’s free.

Social Media

PADI social media channels connect new and existing divers with PADI and their fellow buddies, delivering inspiration on diving and destinations, useful diving knowledge and the latest news and events:

Win With PADI…

PADI is committed to the growth and prosperity of the scuba diving industry. Whether it’s through preserving the ocean we explore or creating innovative ways to teach the sport, PADI’s main focus is its members. PADI develops, maintains and supplies our Untitled-1industry with the most advanced dive training materials found worldwide.

Specifically, the PADI Retail and Resort Association provides its members with techniques and solutions to staying competitive and successful in today’s marketplace. As a member of the PADI Retail and Resort Association you benefit from more than just the prestige of the PADI brand. You also get a comprehensive suite of benefits guaranteed to drive more divers through your doors.

Find out more in the PADI Retailer and Resort Association Benefits Guide – click here to download the guide.

Together We’re #1 In Diving!

Why divers stop diving – and how to get them back in the water

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Take a moment and think about all of the customers you’ve turned into divers, and then how many have probably not dipped below the surface in a very long time.

The question to ask is why did they stop diving in the first place? They seemed keen, bought the equipment and enjoyed the time spent below the water – and for committed PADI Pros it can be tricky to imagine the idea of lapsing as a diver and leaving the underwater world behind. But, understanding the reasons why some customers choose other priorities will help you find ways in which to overcome these barriers and get them jumping back into the water with you.

You may or may not be surprised to learn that divers don’t stop diving because they fell out of love with the ocean. We know that because we carried out a survey on a group of lapsed PADI divers and asked them a number of questions which included why they stopped diving and whether they’d be likely to start again.

An incredible 97.6% of those who responded to the survey confirmed they would be returning to the sport at some point. Some of the reasons they gave for stopping in the first place were:

  • Having a new family – 59%
  • Local diving is too cold – 50%
  • Too expensive and time consuming – 34%
  • No buddies to dive with – 25%

So now that we’re equipped with some insights into why divers might hang up their mask and fins, we’ve created a series of different marketing materials designed to remind people of their love for scuba diving and help PADI Professionals inspire them to come back and refresh their skills with them before taking new courses, buying kit or booking a trip.

To access the PADI ReActivate marketing toolbox, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list. Plus, check out our top tips here for making the most of these marketing materials to help encourage non-active divers to come back through your doors!

Remember, nearly 98% of divers who responded wanted to get back into scuba diving again – and it could be with you!