PADI Pro Member Benefit #3: Business Training

In order to operate a thriving business within the scuba industry, diving professionals need to be more than just experts in the water – they’ll need to have specialist business knowledge, too.

As a renewed PADI Professional you have access to a wide selection of tools and training opportunities to help equip you with the knowledge and skills you need to manage and grow your diving business efficiently and successfully.

These tools include courses such as the PADI Business Academy, print and online publications and live or pre-recorded webinars, and cover a variety of topics including:

  • Selling and conducting PADI courses and training
  • Marketing, eMarketing, advertising and social media tips
  • Boosting sales opportunities for courses, merchandise and equipment
  • Customer and stock inventory management with EVE
  • Developing and expanding your business into the wider market

To find out what support is available, contact a consultant in your local PADI Office or speak to your local PADI Regional Manager.

Remember: renew your 2016 PADI Professional Membership before 31st December 2015 and you’ll be able take advantage of our special renewal offers. Find out more here.

Ready to renew? Click here to renew your membership online, or contact Customer Services by email ([email protected]) or telephone (+44 (0)117 3007234)

EVE Webinar Series: #7 – Marketing Your Divers

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the seventh in this webinar series: Marketing Your Divers

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

EVE Webinar Series: #6 – Importing Your PADI Certification Data Into EVE

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the sixth in this webinar series: Importing your PADI Certification Data into EVE:

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

EVE Webinar Series: #5 – Requesting Your PADI Certification Data

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the fifth in this webinar series: Requesting your PADI Certification Data:

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

EVE Webinar Series: #4 – Opening EVE for the First Time

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the fourth in this webinar series: Opening EVE for the First Time:

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

EVE Webinar Series: #3 – Installing the EVE Client Component

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the third in this webinar series: Installing the EVE Client Component

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

EVE Webinar Series: #2 – Installing the EVE Server Component

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the second in this webinar series: Installing the EVE Server Component

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

EVE Webinar Series: #1 – Introduction to EVE

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the first in this webinar series: Introduction to EVE

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

How to… Implement seasonal email campaigns with MailChimp and EVE [Webinar]

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Throughout the year, there are plenty of seasonal, holiday and event-based marketing opportunities which you can take advantage of to get new and existing customers in the water with you. For example here are just a few ideas:

  • Summer or Winter specials
  • Promotions based around local events
  • New Year resolution packages
  • Birthdays or Festive periods (a great gift giving opportunity)
  • Mother’s Day, Father’s Day – promote family experiences
  • Awareness Days – Earth Day, World Ocean’s Day, Women’s Day…
  • They’ve just completed a course – what’s the next step for them?

To help you get started, we’ve recorded a webinar which provides instructions on implementing, editing and integrating seasonal email marketing campaigns with MailChimp and EVE. The webinar provides tips on:

  • Where to find the free email templates to download
  • How to upload and edit templates within MailChimp
  • How to integrate your edited template to a MailChimp campaign
  • How to integrate merge tags to auto-fill customer details
  • How to integrate and automate seasonal templates within EVE

You can also download the free email templates mentioned in the webinar here:

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Training Insights… PADI Rescue Diver Part 1: Who are our potential PADI Rescue Divers?

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Any PADI Open Water Diver aged 12 years or older can start their PADI Rescue Diver course by completing the Knowledge Development and Rescue Exercises in confined water! Encourage them to consider PADI Rescue Diver training as an integrated part of their development.

PADI Adventure Divers who have completed the Underwater Navigation dive can complete the full PADI Rescue Diver course.

Top Tip: Targeted Packages to Drive Sales

To help boost your sales in continuing education courses, why not create an email campaign that targets your existing PADI Open Water Diver customers. Offer them a package to include PADI Adventure Diver/Advanced Open Water Diver and PADI Rescue Diver.

Better still, if your divers are local or are staying in your area for a few weeks, offer them a PADI Master Scuba Diver package that includes:

  • PADI Advanced Open Water Diver
  • PADI Rescue Diver
  • 5 x PADI Specialty courses
  • Getting 50 logged dives as experience

This the ideal way to combine training and diving into the ultimate experience that delivers a win-win for both your business and your customers.

Promoting the course package:

By using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Alternatively, invite existing PADI Open Water divers to attend an informal evening where you can organise fun talks, workshops and information about courses to inspire them to sign up (as well as gain additional equipment sales on the night).

To help promote the courses, you can download a free digital marketing toolbox which includes posters, leaflets, flyers and email graphics. You can use these materials to advertise the PADI Advanced Open Water Diver course, the PADI Rescue Diver course and the PADI Master Scuba Diver course plus many more. Click here to download the toolbox in ZIP format. You can also access it from within the PADI Pros’ Site by visiting Toolbox > Marketing > Marketing Campaign > and in the section ‘Campaign Tools PADI Europe, Middle East and Africa’.

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For more information about the free digital marketing toolbox please contact [email protected].

For more information on the training requirements for PADI courses, please contact [email protected].