Discover Scuba Diving – Are You Missing A Trick?

Do you have enough Open Water Divers? Our most successful centres at diver acquisition are those that have a proactive Discover Scuba Diving (DSD) programme targeted at securing entry level divers. Thought it was too difficult to run and market? With two simple options it’s actually easier than you think. Time to give it a go!

Discover Scuba Diving made easy

Review the DSD Instructor Guide in the PADI Instructor Manual for further detailed information if required.

DSD in a pool or confined open water.

Are you a Divemaster or Assistant Instructor or above? If so, you can do this.

  • DSD participants complete and sign the PADI Discover Scuba Diving Brochure
    Conduct briefing
  • Help new divers put on and adjust their scuba equipment. Show them how to inflate and deflate their BCDs at the surface.
  • Directly supervise new divers as they breathe underwater and swim around in shallow water. When comfortable, take them on tours in deeper water as appropriate.
  • Debrief divers
  • Promote your PADI Scuba Diver or PADI Open Water Diver Programme
  • Register your DSD participants online

DSD Open Water Dive

Do this if your DSD’s want to do more!

  • Participants complete and sign the DSD Brochure.

Before the dive a PADI Instructor conducts briefing on equipment they’ll be using; explain risks of diving, breathing and equalization rules, aquatic life, limits of the programme.

Practice the following skills in shallow water with a PADI Instructor:

  • Breathing underwater
  • Regulator clearing and recovery
  • Mask clearing
  • Equalization techniques
  • Hand signals/underwater communication
  • Finally conduct the participants on a tour of the dive site

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Credit for PADI Scuba Diver and PADI Open Water Diver courses

If your DSD participants have done the open water dive, it can be credited towards the Scuba Diver or Open Water Diver course – A good incentive for your divers to do more!

Review the DSD Instructor Guide in the PADI Instructor Manual for further detail and information.

DSD Facts – why you should use this programme

While the conversion from the DSD Programme to PADI Scuba Diver or PADI Open Water Diver may differ between domestic markets and resort markets, it has been proven (and it’s still the case) that the proper conduct of a PADI DSD programme brings new customers.

With the introduction of the new DSD experience in 2002 the conversion has increased to 8.5% new divers in main European markets.

New PADI DSD bookletIn the resort areas, the conversion is lower at between 2.9 and 5%. The difference being that the actual number of participants is much higher by far when compared to mainland Europe.

What needs to be considered:

A DSD experience is the most successful programme to generate new customers, especially if the centres are using freshly certified divers to share their experience at the end of the DSD. It’s within PADI standards to have a PADI Open Water or Advanced Open Water Diver helping with the logistics of organizing equipment and other materials used in the programme, motivation and registration at the end of the DSD experience. (They can’t supervise, be used as a certified assistant or in any way conduct the experience or any of its elements.) The registration ratio is very often close to 80% if the emphasis is well positioned (end of the programme).

A closer analysis of German Dive Centres in 2006 has confirmed that the DSD is crucial for the good health of a business. Centres who conducted the DSD experience and actively promoted the Open Water Diver course during the experience found a significant uplift in their business.

In a resort environment, sometimes the programme is only conducted as a fast “benefit” and there is no follow-up being done at the end of the experience. In resorts where the conversion effort is made not only during the experience but also at the end of the programme, the registration into a PADI Scuba Diver or PADI Open Water Diver course is close to 70%.

Have fun, and by using the programme correctly you will create new divers!

For more information regarding the PADI Discover Scuba Diving programme, please contact the PADI Training Department at [email protected]

How to… Implement seasonal email campaigns with MailChimp and EVE [Webinar]

emailcampaign

Throughout the year, there are plenty of seasonal, holiday and event-based marketing opportunities which you can take advantage of to get new and existing customers in the water with you. For example here are just a few ideas:

  • Summer or Winter specials
  • Promotions based around local events
  • New Year resolution packages
  • Birthdays or Festive periods (a great gift giving opportunity)
  • Mother’s Day, Father’s Day – promote family experiences
  • Awareness Days – Earth Day, World Ocean’s Day, Women’s Day…
  • They’ve just completed a course – what’s the next step for them?

To help you get started, we’ve recorded a webinar which provides instructions on implementing, editing and integrating seasonal email marketing campaigns with MailChimp and EVE. The webinar provides tips on:

  • Where to find the free email templates to download
  • How to upload and edit templates within MailChimp
  • How to integrate your edited template to a MailChimp campaign
  • How to integrate merge tags to auto-fill customer details
  • How to integrate and automate seasonal templates within EVE

You can also download the free email templates mentioned in the webinar here:

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Getting the most out of the new PADI DSD programme

With PADI’s new Discover Scuba Diving® Participant Guide (product no. 72200) now a few months old and a number of great DSD events across some key European markets behind us, its a great opportunity to have a look at how best your centre can profit from the programme.

With the new guide PADI really helps you in getting those DSD to Open Wate Diver conversions. The guide has a number of benefits for the DSD participant which we think will make them much more open to conversion, plus they get some really great things to take away and remember the amazing DSD experience you have provided.

Each Discover Scuba Diving® Participant includes a special code that unlocks a number of benefits for the DSD participant; including a commemorative Discover Scuba Diving eCard (which has been a very popular item with participants), access to the PADI Open Water Diver Online Preview, 90-day trial access to PADI Diving Society and 90-day trial access to ScubaEarth Premium.

To claim these benefits participants need to sign up to ScubaEarth and select a primary dive centre – This is why its important for your centre to be registered on ScubaEarth.  If they can’t select you then your chances of conversion are lowered.  This is particularly important when it comes to the eLearning preview as participants can purchase the full version through this.  That means a potential extra revenue stream has now gone to a competitor.

Don’t forget its not just DSD participants that you can  engage—and convert – For example, when users log on to ScubaEarth, they can join your Dive Crew, check out what gear you recommend, keep up with your store’s announcements (including your events or specials), look at your photos and follow anything you post on ScubaEarth. This gives them a direct connection with your dive centre’s activities. If you haven’t logged on to or been active on ScubaEarth lately, take the time to do so now.

You can register via your stores PADI Pros Account logon.  You can find more information to guide you through this process on the Pros site also.   Once signed up you can access ScubaEarth directly via www.scubaearth.com using the same logon as your Pros account.DSD email example

Remember one of the most effective ways to increase conversion is to send out course
completion emails, here you can push the upsell but also give the participant that special feeling that comes with completing a PADI course!  But thats not all, you can use this email to promote all your Social media, maybe newsletter or next club event.

If you are looking for some ideas on how to use ScubaEarth check out these other articles

4 simple and easy ways to build your ScubaEarth dive crew!

Utilising ScubaEarth to generate new enquires and bookings.

Get Involved With ScubaEarth

 

For more information, contact your PADI Regional Manager. To order the new Discover Scuba Diving Participant Guide, contact your PADI Sales Consultant