PADI Specialty of the Month is back!

spec of the month
Back by popular demand, the PADI Specialty of the Month campaign will highlight a different PADI specialty course each month. This valuable tool will help you to boost interest in continued education and generate sales of PADI specialty courses and materials.

The campaign promotions include a sales offer for PADI Members, plus a special application discount for PADI Instructors who haven’t yet completed the PADI Specialty of the Month course – see below for more details.

PADI Specialty courses present the perfect opportunity to widen the skills of your customers and define their interests as a diver – ensuring they keep coming back for more!

The PADI Specialty of the Month Calendar:

November 2013 – PADI Digital Underwater Photographer
December 2013 – PADI Enriched Air Diver
January 2014 – Choose one from: PADI Dry Suit Diver or PADI Diver Propulsion Vehicle Diver
February 2014 – PADI Emergency Oxygen Provider
March 2014 – PADI Underwater Navigator
April 2014 – PADI Peak Performance Buoyancy
May 2014 – PADI Drift Diver
June 2014 – PADI Deep Diver
July 2014 – PADI Wreck Diver
August 2014 – PADI Boat Diver
September 2014 – PADI Search and Recovery Diver
October 2014 – PADI Night Diver
November  2014– PADI Digital Underwater Photographer
December 2014 – PADI Enriched Air Diver

PADI Specialty of the Month campaign tools:
1. Sales Offer
Call your local Sales Consultant or Redistributor and quote “Specialty of the Month” to get a 10% discount on all related student materials (excluding PICs) for the current and next month’s PADI Specialty of the Month courses.

2. PADI Specialty Instructor Promotion
If you’re not a Specialty Instructor in the featured Specialty, now is the ideal time to get this rating! Call your PADI Course Director today to enrol onto the next course. To help you on your way, there’s a 20% discount on the application fee for the course when you apply in the current or following month during which it was featured as PADI Specialty of the Month. If you have the experience required to apply direct, we’re offering a 10% discount on your PADI Specialty Instructor application fee if you apply for it during the same month as it is featured as PADI Specialty of the Month. Discounts valid for paper applications only.

3. Free Marketing Toolkit
To help promote PADI Specialty of the Month, you can download free digital materials (including posters, flyers and email templates) in multiple languages. Extra tools will be added regularly – watch the PADI Pro Blog to stay up to date with what’s new!
To access the toolkit click here

4. Specialty Diver of the Month prize draw:
PADI divers who complete the PADI Specialty of the Month course can enter a prize draw to win a 40 euro PADI Sportswear gift voucher!* Visit  the toolkit to download the Entry Form for your students.

5. PADI Specialty Instructor of the Month prize draw:
PADI Instructors who certify a PADI Specialty of the Month course will be able to enter a prize draw to win a 40 euro PADI Sportswear gift voucher!* Visit the toolkit to download the Entry Form.

6. PADI Specialty Dive Center/Resort of the Year prize draw:
PADI Dive Centers/Resorts that conduct a PADI Specialty of the Month course between October and December 2013 will be able to enter the annual prize draw to win a free renewal for 2014!* The Annual Entry Form will be available in the toolkit from November 2013.

7. PADI Specialty Instructor of the Year prize draw:
PADI Instructors who certify a PADI Specialty of the Month course between October and December 2013 will be able to enter the annual prize draw to win a free renewal for 2014!* The Annual Entry Form will be available in the toolkit from November 2013.

If you have any questions about PADI Specialty of the Month please contact PADI Marketing ([email protected]).

Your PADI Europe, Middle East and Africa team

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*Terms and conditions apply – see entry form for details. No purchase necessary.

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