Casting Call: What Does My PADI Mean To You?

mypadi_talent_headerShare your My PADI story and inspire more people to start, to keep and to teach diving. Describe what PADI means to you in a 500-750 word response to the following questions and you may be featured in the new My PADI global marketing campaign:

  • What was your inspiration to become a PADI Diver?
  • How has PADI changed your life or career?
  • What does PADI mean to you?
  • Complete this sentence. “My PADI is…”
  • How would you describe scuba diving in a word or sentence to a non diver?

Please email your submission along with a maximum of two photos (one of which must be a topside photo or head shot) to [email protected] by 31 October 2015.

Using Instagram to Promote Your Dive Business

instagram-banner-webIf your social media activities are limited to Facebook, consider adding an Instagram account. The popular photo sharing app is easy to use and can help expose your business to a new demographic. Use Instagram to upload recent scuba class photos, your favorite underwater pics or marine life, and save time by automatically publishing your Instagram posts to your Facebook page.

Here are a few more good reasons to try Instagram:

  • Instagram users tend to be younger than the average Facebook user, they are also 25% more likely to earn a high income.
  • Instagram recently hit 300 million active monthly users – surpassing Twitter.
  • The best reason? Instagram will actually show your posts to all your followers (unlike Facebook).

Still not convinced? Check out this article.

Ready to get started?

  1. Sign up for an Instagram account and choose a username that represents your business and is easy for customers to remember, spell and search for.
  2. Add a profile photo (use your logo if possible) and a link to your website. Your profile image will appear as a small circle approx 150 x 150 pixels.
  3. Link your account to Facebook and/or other social networks.
  4. Each time you upload a photo, you’ll have the option to share to Facebook or whatever other social networks you’ve linked. You can also choose not to share on social and the photo will post only to Instagram.

Posting to Instagram

You can take a photo using your device’s camera, or use a picture already saved to your phone. If using a photo from your gallery, remember that Instagram sizes photos to perfect squares. Horizontal (landscape) photos be cropped.

Instagram best practices

Interact! Just like Facebook, you can receive notifications when customers interact with your account. For example, you can receive an alert when:

      • A user likes or comments on one of your photos.
      • A user @mentions you in a comment.
      • When your photo is posted to the Popular page.
      • When your account is tagged in another user’s photo

To receive notifications: click on the Settings wheel while viewing your profile. Scroll down and select Push Notification Settings. You can also edit your Share Settings from the options panel. To change the way you receive notifications from Instagram, exit the app hashtagsand access the Settings location. From there, find Instagram in the Notification Center and configure your app preferences.

Use tags such as #photooftheday #tbt #scuba #scubadiving. There’s no need to overboard with hastags, two or three are ideal. Tag your best scuba diving images #PADI and you could be our featured photo of the day. See recent favorites at: paditv on Instagram.

Include a location in your post, it can increase engagement by 79%.

Grow your followers
Search hashtags, location and Photos of You to find others’ posts about your business. Attract new followers by liking and commenting on their images.

Add Videos
You can record and post video clips from the Instagram app. To record video, press the camera button and and choose the video recorder option on the right. You can film one long video (or splice several short clips together). To create multiple clips, lift your finger off the record button. If you aren’t happy with a previous clip, delete it by pressing the delete arrow.

Looking for Instagram Inspiration?

If you’ve created your Instagram account but aren’t sure what to post, start following some of these dive shop and dive industry accounts to get ideas.

PADI on Instagram[email protected] (Georgia)
Orvil Clark (Oahu)
Dive in Ecuador
Project AWARE
Force E (Florida)
Sidey the Shark (Maldives)
SD Expeditions (San Diego, CA)
PADI

Check out the Instagram for Business blog for examples of how brands use Instagram.

Want more help?
If you’re just starting out in the world of Instagram or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.

New PADI Divemaster promotional video available

PADI has just published a brand new promotional video on the PADI Producer YouTube Channel. The video focuses on the PADI Divemaster course, inspiring new and existing divers to take the next step and Go Pro.

Here’s a few ideas on how you can use this great new tool to help drive your business:

  • Share the video across your website and social media channels to inspire existing customers and even their non-diving friends to choose the PADI Professional lifestyle.
  • Play the video on-screen in your store to attract the attention of visitors to your shop who might be thinking of their next steps in diving.
  • Show the video as part of a final presentation at the end of the PADI Rescue Diver course to inspire your new Rescue Divers to continue their adventures with you.
  • Include the video in an email newsletter targeted at your existing Rescue Divers along with a limited edition promotional offer to encourage course bookings.

The video link can be copied here: https://www.youtube.com/watch?v=YE26EF5fy6Y

Check out the video below!

Add a Call to Action to Your Facebook Business Page

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Earlier this year, Facebook rolled out a new feature for business pages – the Call to Action (CTA) button. If you’ve already implemented the feature – fantastic! If not, then read on to learn more…

What is the Call to Action Button?

The CTA button is a clickable button which sits at the top of your Facebook business page and draws the attention of your fans and visitors to help fulfil your most important digital business goal.

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There are 7 different Call to Action buttons available. You can link each one to a website URL of your choice, or you can send users of specific platforms (iOS or Android) directly to an App.

We’ve listed the different CTAs below along with some suggested ways to use them in alignment with your diving business:

  1. Book Now – a straightforward Call to Action to direct visitors to the booking page for your diving courses. Make sure you’ve got a clear booking enquiry form on the page you’ve linked them to so that they don’t get lost on your website after they’ve clicked through.
  1. Contact Us – simple but effective, this button is best used to share your business contact information with visitors so they know how to reach you. Make sure to link this to your website’s ‘contact us’ page and include address, email, telephone and social media contacts at the least.
  1. Use App – direct visitors to the download link for your scuba app (you can choose Android, iOS or both and you can set a back-up website link for those without the require platform). If you don’t have your own app, you can simply direct them to the PADI App where they can access scuba related information such as weather, checklists, destination guides and course details.
  1. Shop Now – use this CTA button to link visitors to your online dive shop. It’s a great way to promote your online retail business to help boost sales of dive equipment, merchandise, books and other scuba themed gifts.
  1. Sign Up – link this button to your newsletter registration page and encourage visitors to sign-up so that they’ll be able to stay up to date with your latest news, discounts, offers and trips. Encouraging more newsletter sign-ups is a great way to obtain valuable contact details for potential customers, allowing you to reach out to them not just once, but during future promotions, too.
  1. Watch Video – if you’ve not already got one, create a promotional video about your dive shop. You could feature snippets with your dive crew and tours of your center, awe-inspiring clips of the things you’ve encountered underwater, surface scenes showing the fun divers have with you and their buddies and, even better, real-life testimonials from your customers. Upload it to your website or a YouTube channel and link it with this Facebook Call to Action button to inspire new visitors to come and dive with you.
  1. Play Game – the least relevant option here for diving operations but the final option provided by Facebook. If you wanted to link visitors to a game – perhaps an ocean-based or underwater-themed creation for kids to encourage conservation and education – you could choose this button.

As you can see, some of the Call to Action buttons will need some thought, but many don’t need anything more than a URL to a webpage you have set up already and won’t take more than a few minutes to set up.

How to add a Call to Action Button to your Facebook Page

  1. Visit your Facebook Page
  1. Click on “Create a Call to Action” on your cover photo

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  1. Select your preferred Call to Action from the drop down list

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  1. Enter the website URL it should direct visitors to

UntitledIf you’d also like to direct visitors to an App then you can complete the following optional steps:

  1. Toggle the “Set up a link to an App” to Yes
  1. Below iOS setting – if you don’t want to offer an iOS App, leave ‘website’ in the dropdown menu. Otherwise, choose “App” from the dropdown menu and enter your iOS App link. You’ll also have the option to add a Website or App Store Link. Enter a website URL where those who do not have iOS will be redirected.
  1. Below Android setting – if you don’t want to offer an Android App, leave ‘website’ in the dropdown menu. Otherwise, choose “App” from the dropdown menu and enter your Android App link. Enter a website URL where those who do not have Android will be redirected. You’ll also have the option to add a Package Name and a Website or Play Store Link.

aoo

When you’ve selected all of your Call to Action options, click ‘Create’ and you’ll now see your newly created CTA button on your cover photo.

How to track how many visitors have clicked your Call to Action button

You can track your CTA button clicks in two ways:

  1. Click the small arrow on the the Call to Action button on your page to see the menu. Click “View Insights” and you’ll see how many clicks have been received within the last 7 days.insight
  2. On the “This Week” panel there’s a section to show how many actions have been received. Hover over to see more insights.

insight2

For more information on making the most out of social media opportunities, sign up for the next PADI Business Academy in your area or speak to your PADI Regional Manager.

A PADI ReActivate Blog Article to help inspire inactive divers

If you’re looking to inspire inactive divers, and help them rediscover the underwater world through your dive operation, then PADI ReActivate is the perfect tool to help you achieve this goal.

We recently published an article on our consumer blog, PADI.com, specifically written to inform divers about PADI ReActivate and to encourage them to jump back into the water again with this modern digital tool.

reactivateblogClick here to view the blog article and feel free to share and repurpose it for your own blogs, social media sites and newsletters to help encourage inactive divers to join your next course or trip.

PADI YouTube Videos Exceed 1 Million Views

The PADI Go Dive, Keep Diving & Go Pro videos have now reached over a million views on the PADI YouTube channel!

Continuing in popularity, these videos demonstrate the opportunities and experiences available for scuba divers, from a recreational to professional level.

View these videos and feel free to use for your own marketing and content purposes (such as on your website, in social media posts and in newsletters to potential divers) via the below YouTube links:

PADI Go Dive

PADI Keep Diving

PADI Go Pro

For further information on these videos or how to get the most out of them, feel free to contact your PADI Regional Manager for assistance.

You can also access these from the Marketing Toolbox on the PADI Pros Site.

EVE Webinar Series: #7 – Marketing Your Divers

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the seventh in this webinar series: Marketing Your Divers

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

EVE Webinar Series: #5 – Requesting Your PADI Certification Data

EVE is PADI’s preferred Customer Relationship Management software package designed to improve the efficiency of running your Dive Centre, increase your sales (courses, retail, servicing, rental and trips) and maximise your profits.

Whether you are an existing EVE user or a PADI Dive Centre owner looking to improve your Customer Relationship Management, our short webinars full of useful information and tips will be of use to help you integrate this tool and bring the power of a virtual employee into your business.

Here’s the fifth in this webinar series: Requesting your PADI Certification Data:

For more EVE Customer Relationship Management information and tips, contact your PADI Regional Manager for further assistance.

PADI Pros’ Site Revision – Provide Your Valuable Feedback

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A major overhaul of the PADI Pros’ Site is taking place and this is your opportunity as a PADI Member to provide feedback and suggestions on the changes you would like to see implemented.

The survey includes standardized questions and also gives you an open opportunity to comment on various aspects of the site as it currently exists.

Click to complete the survey via THE PADI Pros’ Site

As with any endeavour profoundly affecting PADI Member interaction, PADI is reaching out to you as a PADI Member to gather your input prior to rebuilding and relaunching the site.

PADI Member feedback is vital to any PADI initiative.” says Henrik Nimb, Vice President of Training, Customer Service & Business Development at PADI Asia Pacific. “PADI cares about members’ opinions from across the region, listens to what they have to say and strives to apply their preferences to all products and services.”

To complete the survey, click the link above or visit the PADI Pros’ Site and click on the survey link located under the ‘Global News’ section.

If you have questions or need assistance completing the survey, please contact Customer Services at: [email protected].

ScubaEarth Reaches 200,000 Users Worldwide!

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We’re pleased to announce that ScubaEarth has now reached 200,000+ users, with this number continuing to grow at a rapid pace.

We love seeing the passion for diving shared around the world. Whether that be through the 165,000+ dives that have been logged, the 58,000+ photos or dive videos that have been shared, or the 84,000+ pieces of gear that have been added to the gear locker, it’s great to see PADI Divers and PADI Professionals all over the world getting involved.

If your business is not taking advantage of this active community yet, make sure you head over to www.scubaearth.com and create a free account today. Here’s some reasons why:

  • IMG_193With the free ScubaEarth mobile app and integration into the PADI App, ScubaEarth is available at the fingertips of your customers 24/7
  • Divers can log their recreational dives, including photos and videos of their memories. When they read back through their favourite dives, they’ll be inspired to want to come back and visit you in the future.
  • Students can also log their training dives (currently PADI Open Water Diver only, other courses being added in the near future). The dives can be digitally verified by their PADI Instructor, providing a quick, fun and eco-friendly way to fulfil this training requirement.
  • By adding dive sites to the ScubaEarth directory, you can put your local diving on the map and inspire divers who are planning their next trip.
  • By connecting with your customers on ScubaEarth using the Wall and Announcements, they’ll be able to follow you latest news on courses, trips, promotions and general fun stuff that will keep them wanting to come and dive with you in the future.
  • Showcase equipment brands available at your store in the Gear Locker, helping customers to identify what services you can assist them with.
  • certsDivers and PADI Pros can view lists of their PADI certifications, including the certification date, fun badges, links to share the certification with their friends on social media and links to order a replacement for any of their individual cards.
  • A directory of underwater marine life is a great way to help students learn more about what they’ve found on their last dive, or find new ones that they’d like to try to find next time.
  • Weekly Featured Destinations help spotlight different travel locations around the world, helping to inspire divers to visit both your local dive sites and book onto trips abroad.

The following Infographic highlights some key statistics from the ScubaEarth community and logged dives. Want to help shape the future of ScubaEarth? Go online (and encourage your customers to do the same) and log your dives today!

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