Keep your social media posts varied and unique for your customers with these 5 content ideas:
#1 Product Reviews
Post a quick review on your blog for a new product in your shop. This will offer your customers expertise and guidance for their decision and they’ll see you as someone they will trust to make a purchase from.
Post the article on your website or blog in the first instance, and then link back to from each of your social media channels. This will help build engagement and cross-platform traffic!
#2 Pretty Pictures
Sometimes a great diving picture speaks a thousand words to your potential customers! Having diversity on your social media feeds will benefit your level of engagement from fans and inspire them to do more diving or even take a photography course with you.
Don’t just feature local dive sites – inspire divers with other destinations, too. Seeing the sights from around the world will ignite your customer’s interest further and can help to sell trip spaces to far away places.
#3 Course Updates
Remind your instructors to take pictures of their students on land… but beware the dreaded “parking lot picture”. Avoid taking pictures randomly as people get into their dry suit/wetsuit next to their car, as this won’t help to sell diving. Instead, allocate a time where you can take a good group picture, preferably with your logo in the background. Upload this to your social media channels with some fun updates about what’s happened that day (with congratulations for any achievements).
Remember that you can’t tag people from your Business Page – so your students will have to do it themselves. Remind them to tag themselves in the picture and share it with their friends to help get your business name in the social feeds of non-divers.
#4 Conservation Messages
As divers, we are ambassadors of the sea. It is our responsibility to help build awareness of the dangers which threaten our oceans, rivers and lakes. Update your customers with the latest Project AWARE campaigns and news such as Dive Against Debris and share tips on how they can help make a difference with the 10 Tips for Divers to Protect the Ocean Planet.
#5 Event News
Remember to spread the word about your events by adding posts on your social media channels about what will be taking place. Publish these at regular intervals leading up to the event to remind customers, especially if your first announcement is published a long time before the event is scheduled to take place.
After the event, make sure you upload plenty of fun pictures and news about what took place. Like course updates, remember to get your attendees to tag themselves in the pictures for maximum engagement!
Need more ideas?
If you’re just starting out in the world of Facebook Business Pages or want to improve on your existing successes, book onto a PADI Business Academy to learn more about harnessing the power of online marketing, or, speak to your PADI Regional Manager.
