PADI ReActivate Toolbox Tip #2 – Email Footers

iPad-ReActivate CoverA selection of PADI ReActivate marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of the huge potential market of inactive divers as well as those who might want to just refresh their skills before a trip or continuing education course.

Toolbox Tip #2

Include a PADI ReActivate email footer in your regular business newsletters or emails you’re sending to divers about upcoming trips, events or courses. Emphasise – even with just a short sentence – that PADI ReActivate can be a massive confidence-booster before planning a dive trip or booking their next course. Even divers who have had recent diving experience may not necessarily have had a chance to practice essential core skills and will benefit from the PADI ReActivate program!

Remember, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download either variation of these email footers to use in your communications:

ReActivate_EmailBanner

ReActivate_EmailBanner2To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

A closer look at PADI Equipment Specialist Touch

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As existing scuba divers, your students will likely know that diving is an equipment-intensive activity. From accessories such as dive lights and underwater cameras, to essential gear like exposure suits, cylinders and regulators, there’s a lot of information for them to comprehend, especially at the start of their underwater adventures.

Unfortunately, many divers are reluctant to learn more about their equipment because they feel they’re not ‘mechanically inclined’. But here’s the good news to share with them: they don’t need a degree in engineering to understand how scuba equipment works; the Equipment Specialist Touch will help them to understand how (and why) certain pieces of scuba equipment work, as well as what components can fail and thus the need for regular servicing.

The PADI Equipment Specialist Touch is a fully interactive and comprehensive digital product for iOS and Android tablet devices. The product covers the following topics:

  • Owning your own gear
  • Scuba Systems
  • Scuba Cylinders
  • Cylinder Valves
  • Regulators
  • Rebreathers
  • Instrumentation
  • Enriched Air Equipment Considerations

This valuable tool provides a beautifully immersive look into scuba equipment through short video clips and 3D rotating images to enable students to obtain a clear visual representation as to how things work and how components fit – and work – together.

Whether students plan to invest in their own gear, or just want to learn a bit more about it in general, the PADI Equipment Specialist Touch will teach them the benefits of owning their own equipment, how to choose it and apply it best across various scenarios, and considerations on care after they’ve invested. What’s more, this fantastic tool is perfect for first-time learners through to experienced divers who want to refresh their equipment knowledge at a later date before taking additional PADI courses.

To find out more and/or to get your own copy contact your PADI Europe, Middle East and Africa Sales Consultant by email ([email protected]) or by telephone (+44 117 300 7234)

Equip_Spec_touch_ipads_landscape

PADI ReActivate Toolbox Tip #1 – Email Headers

iPad-ReActivate Cover

A selection of PADI ReActivate™ marketing tools are available to download from the PADI Pros’ Site, enabling your business to re-capture the attention of a huge potential market: inactive divers.

Toolbox Tip #1

Create a specific email campaign targeted at customers who have not dived with you in the last 12 months. Combine the message with info and offers for upcoming dive trips, events or courses – local or abroad – to create added desire and a sense of urgency to come back to scuba sooner rather than later.

Plus, by using EVE, you can use your customer database to deliver relevant, targeted email campaigns automatically and with ease. For more tips, check out this video or contact your PADI Regional Manager.

Click to download any of the following banners to use in your email campaign:

ReActivate_header_Coral_600x250 ReActivate_header_Chair_600x250 ReActivate_header_Tropical_600x250ReActivate_header_Stride_600x250

To access even more marketing tools, visit the PADI Pros’ Site and visit Toolbox > Marketing and choose “PADI ReActivate” from the list.

About PADI ReActivate:

A PADI® Worldwide survey of nearly 400,000 PADI divers showed that 97% of inactive divers intend to return to diving, however, reaching out to these divers has its challenges: they do not necessarily read dive industry publications or visit scuba websites. PADI is applying a number of marketing resources to reach out to this huge potential market in a proactive and significant way.

PADI ReActivate™ is a revolutionary program specifically designed to encourage and support inactive divers in returning to the water as well as allowing regular divers to practice and refresh their skills.

Combining prescriptive, online knowledge development and in-water training, PADI ReActivate presents a flexible, convenient and interactive way to brush up divers’ skills, meeting the needs of recreational divers and PADI Professionals alike. The program is available for iOS and Android tablets (Touch) and for PC/Macs (Online), and upon completion, divers receive a replacement certification card showing their ReActivate date.

PADI Course Director Mohamed Shafei: 30 years as PADI Member!

During a recent PADI IE in Sharm El Sheikh, Captain Mohamed receives 30 Years Award from PADI Regional Manager,Teo Brambilla.

shafei2

Here a small interview with one of the icons of the Diving Industry in the Middle East:

Tell us about your educational background.

My Background is in commerce, specifically I graduated from Alexandria University, Bsc of Commerce.

When did you start diving?

I started Diving in 1982!
I was one of the first member of Cairo Divers club  and for many years I was board member & president  (the club used to be the largest Dive club: 400 member)

In that period, I was also involved in organizing clean up activities in Ain Sukna and Sharm El Sheikh.

shafei3

When did you start teaching diving?

I attended the first ever PADI Instructor Training Program in Egypt in 1983 in Hurgada held by BOB Wales. After that, I started teaching diving course in AUC compus in Cairo.

I was consequently contracted by Ras Mohammed NMP to teach their rangers.

How and When you decided to become a PADI Course Director?

I was involved in organizing the First PADI IDC in Egypt in 1990 with Mark Canny & Alain Sobol. This plus my continuously growing teaching experience helped me to choose my next steps:

  • In 1994 I  established Nautilus DC in Cairo.
  • In 1997 I became Course Director attending the first CDTC organized by PIL in Malta.
  • In 2002 I became Tec Instructor Trainer

 

What is your actual involvement in the diving industry?

…I keep my self busy teaching IDCs (and any other recreational and Technical course) allover the Gulf Peninsula and Egypt!

 

From PADI Europe, Middle East and Africa Team: Congratulations Mohamed, and thank you for your loyalty over the years!

shafei1

 

PADI EMEA 2015 Business Academy Schedule

pba

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members.  If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

But don’t take our word for it, take a look at this testimonial from a 2014 Business Academy Graduate.

Below is the 2015 PADI Europe, Middle East and Africa Business Academy Schedule*.
If you would like to attend an Academy, please email [email protected]

Date Country City Language
15 – 16 March Netherlands Huizen Dutch/English
18 – 19 March Greece Athens English
12 – 13 April Sweden Malmö Swedish
10 – 11 May UK South English
27 – 28 May Jordan Aqaba English
7 – 8 June UAE Dubai English
20 – 21 July Mauritius
18 -19 August Saudi Arabia Jeddah Arabic
10- 11 September South Africa J’burg English
20 – 21 September Switzerland Winterthur German
17 – 18 October Cyprus Limassol English
25 – 26 October France Paris French
14 – 15 November Malta Qawra English
21 – 22 November Canary Islands Tenerife English/Spanish
29 – 30 November UK North English
13 – 14th December Germany Frankfurt German

*Please note that this Schedule is subject to change.  If you plan to attend a 2015 Business Academy, please check this schedule regularly.

PADI Open Water Diver Touch now available in multiple languages!

PADI Open Water Touch now available in French, German and English

With the growing trend of consumers moving towards mobile devices and interactive displays, it was only natural for PADI to continue to lead the way in technological advancements within the dive industry. The PADI Open Water Diver Touch Digital Certification Paks are now available in Arabic, Dutch, Italian, French, German, Spanish, Polish, Korean and English with the exciting news that there will be many more languages coming out soon.

These Certification Paks bring the traditional Crew Pak to a fully integrated digital-delivery system and a welcome addition to the ever expanding PADI Digital Product Suite. To download the full PADI Digital Product Suite brochure click here.

Open Water Certification Pak – Offline (Touch) includes:

  • Open Water Diver Touch
  • Open Water Diver eManual
  • Open Water Video clips
  • eRDPml Touch/RDP Tables
  • eTraining Dive Log
  • Certifying Credit (PIC)

Where do I find it?

PADI Library App, and ScubaEarth for the eTraining Dive Log

Who can purchase it?

PADI Members can purchase it via PADI Sales Consultants or the PADI eShop.

Students can purchase it through padi.com.

For more information about how to buy and sell PADI Touch products click here

Do I need an internet connection?

This is only necessary for the initial download to the PADI Library App, to submit Knowledge Reviews, Quizzes, Final Exam and to Log Training Dives on ScubaEarth.

For more information and/or to order copies of the Open Water Certification Pak – Offline contact [email protected], call your PADI Sales Consultant (+44 (0) 117 300 7234) or visit the PADI eShop.

Deptherapy in Egypt with Roots Luxury Camp and PADI

PADI is committed to making scuba diving accessible to people with disabilities who can meet the standards required for each level of training.  We have been a long time supporter of Deptherapy and Deptherapy that seeks to rehabilitate UK and US Armed Service personnel who have suffered life changing mental and or physical challenges. Over the next 10 days we will be running a BLOG about four seriously injured British troops who we are supporting as they start their scuba diving adventure.  The intention is they will complete both OW and AOW programmes.

 

Luke at Headley Court standing with a prosthetic leg for the first time.They are being hosted at Roots Luxury Camp in Egypt the home of 5* PADI IDC Centre Pharaoh Dive Club.  Owners Steve and Clare Rattle are providing all the facilities free to the troops and have hosted a previous programme.  The week organised by Deptherapy’s Trustee John Spencer-Ades of the Scuba Place will get off to a great start as Monarch Airlines have arranged express check-in, extra legroom seats on the plane and a high level of support.

 

At the same time Richard Cullen, the Head of Operations for e

 will be running a Deptherapy Education Professionals’ Course at Roots for a number of PADI professionals to teach them how to teach PADI courses adaptively.

 

Dean Upson a PADI MSDT and Deptherapy Instructor is himself a former member of the Royal Engineers and suffers from a complex form of chronic PTSD.  Dean says “The opportunity these guys are being given is unbelievable, scuba diving has changed my life but especially Deptherapy.  Before I met with Richard Cullen I couldn’t stand being anywhere near amputees, my PTSD kicked in.  Gently Richard and the team introduced me to amputees on the programme, it was so hard.  But I was allowed time out and help was always at hand.  Gradually I found I could work with the guys and then socialise with them. It is amazing, the demons are still there but I am starting to control them.”

 

Richard Cullen says “Deptherapy is family, we work with the guys pre-programme, throughout there PADI courses and then post programme, a real bond exists between those on the programme and the staff team that helps the guys develop in a world outside the armed services”

 

Chris Middleton, a bi-lateral amputee (both legs) is now a trustee of the charity, Chris who has progressed to PADI AOW and Deep Diver, was blown up 9 days before his 21st birthday. Chris is clear of the benefits of the programme – “Richard Cullen and Deptherapy made me the man I am today.”

 

Meeting PADI standards can he a huge challenge for those with severe physical injuries for instance Chris and another bi-lateral amputee took 1.5 hours to master the CESA – you try it with no legs and just using one arm for propulsion!  Richard highlights the fact that time can be the essence not just with amputees but with those with mental challenges such as Autism, it can take someone who is autistic much longer to master a skill to the standard required – but once learned never forgotten.

 

Deptherapy pays for people coming on their programme to undergo ‘fit to dive’ medicals with a HSE authorised medical examiner of divers (AMED).  This is important both in terms of the injury but also the medications some of those wishing to come on the programme take.  Dean says “medication can be the determining factor in fitness to dive and some medications or combination of medications can be contra indicativeto  or have a depth limiting condition.”  All three programme members will go through a detailed assessment by the Deptherapy team who have the final say regarding ‘dive, no dive.’

 

The three former soldiers on this programme were passed fully fit to dive; they are Scott who lost one of this legs below the knee when the vehicle he was travelling in hit an IED; Warren, who was shot through the knee (Warren is already a PADI diver but the team want him to go through the whole programme again) and Luke who was in bomb disposal and who lost his leg when an IED exploded.

 

Deptherapy are working with Cumbria University in regards to the benefits of scuba diving for those suffering with PTSD  Research in the USA has already shown a reduction of 85% in reported symptoms amongst veterans who undertook a scuba diving programme. 

 

Roots has fully disabled accessible rooms for the guys to use. A real example of PADI working with its dive centres and instructors to improve the lives of those with disabilities

.

Dr Richard Cullen OSt.J; MA; Chartered FCIPD; CMgr FCMI

Founder and Operations and Media Deptherapy Education

UK Deptherapy Education Representative

Deptherapy Education Instructor Trainer

PADI IDCS 260748

EFR Instructor Trainer

Casco Antiguo Receive PADI Award

Mark Caney and Mark Spiers of PADI Europe, Middle East and Africa presented Pablo Galatas and Marcos Suarez-Lianos Fernandez, of Casco Antiguo, an award in March at their offices near Madrid.

The award was in recognition of the special relationship Casco Antiguo has had with PADI over many years and the major influence the company has had in Spain.

Congratulations to Pablo and Marcos!

Book Your Tickets for the Sport Diver Awards 2015

Sport Diver Awards CeremonyVoting for the prestigious Sport Diver Awards is now open and the excitement is building as Sport Diver, the official publication of the PADI Diving Society, prepares to host one of the biggest dive industry events of the year. Categories from best PADI Instructor to best Overseas Dive Centre will recognise the very people and professionals who make the dive industry so unique and vibrant.

Held on Saturday 24th October 2015, the Sport Diver Awards Ceremony promises to be a great event. The night will be filled with fun, laughter, diving celebrities and awards. Sport Diver EMEA will also be hosting an auction in support of Project AWARE and lots of great prizes will be up for grab!

Cast your votes on the people, products and brands that have made the greatest impact on the dive industry in the last year and get your ticket for the Sport Diver Awards Ceremony now! 10% of the tickets sale will support Project AWARE if bought through this linkhttp://bit.ly/SportDiverAWARDsCeremony.

Sport Diver AWARDS Ceremony

Get Your Tickets and Support Project AWARE

What else? Wakatobi Dive Resort, the official sponsor of the Sport Diver Awards 2015, has provided an amazing prize, for one of the members of the public that votes: a one-in-a-lifetime trip to the resort in Indonesia and pelagic liveaboard.

To cast your votes, click here. To buy tickets to the Awards Ceremony and support Project AWARE click here.