PADI Business Academy 2014 goes from strength to strength 

25 PADI Dive Centres attended the Dubai PADI Business Academy earlier this season and we continue to receive positive feedback and testimonials.

Don’t miss out on this essential two day business development programme.  If you don’t do anything else in 2014, attend one of these programmes, implement the strategies we teach you and see your PADI Dive Centre business grow.

PADI Business Academy



PADI Member Forum on the 11th of September in Eilat, Location Prima Music, Coral Beach at 630 pm. The Member Forum is conducted during the Underwater Photography World Championship which PADI is sponsoring. Welcome to a 2 hour presentation with PADI Regional Manager Jonas Samuelsson where we discuss new updated PADI Programs like the PADI Open Water Course, DSD, Sidemount and Freediving. We also review trends within the diveindustry.

Join us during the Underwater Photography World Championship during September 2014 in Eilat, Red Sea. The Prize: The winning National team will be awarded with $3,000, sponsored by PADI. During the 2014 event, Eilat Red Sea will be introducing the National Team underwater photo Olympics as an adventurous opportunity for all underwater photographers. Underwater photographers originating from the same country are invited to team-up during the Eilat Red Sea competition and to participate in the National Team category. Participants are required to put together an impressive portfolio of 6 images taken during the shoot-out, and to submit this portfolio by the end of the week. The judging phase will be live on stage during the winning ceremony taking place on September 13 in Eilat and will be live broadcast on the internet.

As part of the 10th anniversary celebrations of “Eilat Red Sea – International Underwater Photo Competition”, we’ve decided it’s the perfect time to set a new Guinness Record for scuba diving. We’re inviting you to join us on September 12th and to be part of a new diving Guinness Record! This will not be just another new record. It’s one that’s based on the support and participation of all divers worldwide. It’s a collective record achieved by all fans of the 7 seas wherever they are and it cannot be done without you! So here’s the deal. On Friday morning, September 12th, we’ll be witnessing one of the most magnificent dives ever carried out. In an operation yet to be seen in the world, hundreds of divers, 26 diving instructors, 32 production members and 12 professional photographers, will all be diving together at the Satil – missile boat wreck in Eilat, Israel. Using a sophisticated technological setup, the dive will be live broadcasted on YouTube, enabling millions of viewers, online surfers and smart phone owners from all over the world, to take part in this extraordinary event. Together, we’ll be breaking a new Guinness record of the largest audience for a live-streamed underwater event. Guinness has set an objective of half a million viewers in order for a record to be registered. Sounds like a fantasy? Not if we all undertake the mission together! “YES WE CAN!” View this event live and help us make it happen! The dive will take place on September 12th, 11:30 am GMT +2. The broadcast, also featuring the most exciting preparations before the dive, will begin at 11:00 am GMT +2. We’ll be featuring this broadcast on our website, so make sure to visit once the event begins.

Thanks and see you in September.  For more details contact PADI Regional Manager Jonas Samuelsson ( [email protected]) I

Teach the New Dive Against Debris Specialty Course

Dive Against Debris Specialty Course

This month, Project AWARE is excited to announce the launch of a New Distinctive Specialty course: the Dive Against Debris Distinctive Specialty.

Led by you, the PADI Instructor, now divers of all experience levels can be equipped with better knowledge of debris issues and empowered with the skills to complete ongoing Dive Against Debris surveys.

From planning the dive to reporting the debris data, the Dive Against Debris Distinctive Specialty prepares students to participate and support regular Dive Against Debris surveys, join other surveys, or, in case of more experienced divers, to start surveys of their own.

The course:

  • Educates divers about the messy problem of marine debris – the damage done, what it is, where it comes from, and how divers are part of the solution.
  • Equips divers with the knowledge and skills needed to conduct a Dive Against Debris survey –  considerations for creating a survey dive profile, use of photography, and decision making on what to remove and what to leave behind.
  • Highlights the five steps needed to record and report findings from a Dive Against Debris dive – weigh, sort, record, dispose, and report.
  • Explains how to join the global Project AWARE movement of scuba divers protecting our ocean planet.

If you’re looking to really make a difference and support a growing global army of volunteers combatting ocean trash, then teaching this course is for you. Students will gain a PADI certification which counts towards their PADI Master Scuba Diver and they’ll be well on their way to leading and organizing their own surveys no matter where they live or dive. Plus your Instructor Rating counts towards your own PADI Master Scuba Diving Instructor rating. PADI Course Directors can also apply for the Dive Against Debris Distinctive Specialty Instructor Trainer rating.

Join other leaders around the world and become a Dive Against Debris Distinctive Specialty Instructor today. PADI will generously donate the application fee to Project AWARE. All teaching materials are available free to download.

PADI Diving Society’s 2015 Photo Contest

PDS Photo Contest Banner

We’re looking for a great photo to be featured as the 2015 PADI Diving Society membership card. The winner will get a certificate, a shout-out on the PADI Facebook Page and their image shared with more than 175,000 PADI Diving Society members worldwide (and over 1 million Facebook Fans).

How  you can get involved:

Send us your best photos to take part, and more importantly, get your customers involved by sharing the contest details on your website, social channels and newsletters. Use this mobile-friendly URL –

Top Tip: Why not run a special PADI Digital Underwater Photographer course to inspire divers to improve their camera skills and potentially snap the winning shot!

How to Enter:

Visit the PADI Facebook Page contest tab – the contest opens for entries on the 26th August 2014 (00:00 UTC).

Choosing a Winner:

PADI Staff will narrow down all entries to a handful of finalists after the first stage has finished on 14th September.

PADI Facebook Fans will then be able to vote for the final winner between 17-26th September. The final winner will be announced on/around 6th October 2014.

PDS Photo Contest BannerImportant Info:

A low-res image is fine to enter the contest, but the original must be min 300 dpi and in the proportion of 9.56 by 6.4 centimetres/3.75 by 2.5 inches. The winner must provide the original image digitally and sign a photo release.

  • Submissions can be marine life, divers or any aspect of scuba diving lifestyle
  • Ensure the image meets Project AWARE guidelines (no touching or feeding marine life, no image of a creature outside its natural environment)
  • Please do not add watermarks, copyright text or logos to the image
  • For additional details, please read the official rules on the contest page

You don’t have to be a PADI Diving Society member to enter the contest, but if you’re interested in learning more about PADI Diving Society Visit and join today.

To get an idea of what a winning image looks like, check out last year’s PADI Diving Society membership card:


Welcome to PADI Member Forum in Porto Ghalib

PADI Member Forum in Porto Ghalib, Egypt.

PADI EMEA and PADI Regional Manager Jonas Samuelsson would like to invite all  PADI Members in the Red Sea area and beyond to a PADI Member Forum in Porto Ghalib, Egypt, on the 1st of October 2014.

The PADI Member Forum is going to cover the new PADI Open Water Diver Course, Discover Scuba Diving, PADI Sidemount and much more. All PADI Members attending receives credit for participating.

  • Location: InterContinental, Porto Ghalib, Egypt.
  • Date:1st of October, 2014. Time: 19.00-21:30

Hope to see you there,

Jonas Samuelsson, PADI Regional Manager

PADI Refer a Friend 2014 – Promotional Overview

PADI Refer a Friend 2014

With the brand new PADI Refer a Friend campaign, PADI Divers who share their love of scuba diving with friends can receive exclusive offers – and their friends can share the benefits, too!

During the month of August 2014, the special offer will be $10US towards their next PADI eLearning course.

Tell your customers about the offer in your emails, newsletters, social media and website to encourage them to share the word about learning to scuba dive with PADI.

Here’s how it works in a nutshell:

Divers visit PADI’s Facebook page and click the ‘Refer A Friend’ tab. After liking PADI’s Facebook page, the diver clicks a link to share the special offer to their own Facebook wall. After sharing the promotion, the diver instantly receives their offer – currently, a promo code which will give them $10US off a PADI eLearning course.

Friends and family members of that diver who would like $10US off a PADI eLearning course can then re-share the deal and receive a code of their own… and so on and so on. 

Important details:

  • The special offer must be shared to the user’s Facebook wall via the Refer a Friend Facebook tab in order to receive the discount code
  • To promote Refer A Friend on your own Facebook page or eNewsletter use this smart URL:  
  • The eLearning discount is the first of three special deals that will be offered in the coming months.
  • eLearning gift codes and Scuba Review are not eligible for the $10US discount 
  • Coupon codes cannot be combined. The max discount per user is $10US
  • The coupon code will also be emailed to the address associated with the user’s Facebook profile
  • The $10US discount value is paid for by PADI

Refer a Friend – Step-By-Step Instructions

#1 Visit and click the Refer-A-Friend Tab

#2 The user must Like PADI’s Facebook page (if they haven’t already)

PADI Refer a Friend 2014#3 The special offer will be revealed and the user must share the special offer to their personal Facebook wall in order to receive the deal.

PADI Refer a Friend special offer

#4 The user agrees to the terms and conditions


 #5 The user can add a personal message to their wall post

Share PADI Refer a Friend#6 Once shared to the user’s wall, a promo code will appear.  Each code can be used only once and it has a fixed expiration date. In the case of the eLearning promotion, the coupon must be redeemed during the month of August 2014.

PADI eLearning discount

#7 This promo code is displayed on screen and also emailed to the student. 

PADI Refer a Friend code#8 The code is used during the eLearning checkout process to redeem the $10US discount. If redeemed in a country outside the US, the value will be at parity with USD.



For issues redeeming the PADI eLearning code, please contact Coupsmart Support directly. 

For any other questions, including those specific to eLearning, please contact Customer Services – [email protected] or +44 (0)117 300 7234

ScubaEarth connects 100,000 users across the globe!

ScubaEarth - 100k UsersPADI is pleased to announce that ScubaEarth has hit the exciting milestone of 100,000 users – and within just 2 years since its creation.

As this unique platform for scuba divers continues to reach one milestone after the next, here are 5 reminders of why your dive business needs to log on and be an active part of the growing community:

#1 ScubaEarth just got mobile

Logging your dives on the go just got easier with the launch of the ScubaEarth App for IOS and Android devices. Visit to find out more.

ScubaEarth App

#2 Develop your network – More and more divers are becoming a part of the ScubaEarth community, why miss out on the opportunity to connect with them?

ScubaEarth Community

#3 Show your support for your suppliers – The ScubaEarth gear locker showcases all the brands available at your store, and makes it easier for potential divers to identify what services you can assist them with.

ScubaEarth Gear Locker
#4 Weekly Featured Destinations showcase the diving each region has to offer. With over 80 Featured Destinations on ScubaEarth, PADI features one of these each week in order to promote the diving on offer – with posts placed across PADI social media channels. Going out to over a million Facebook fans alone, we direct divers to find a PADI Dive Shop in each of the featured locations.

Featured Destination
#5 Find that Critter – Running a Fish Identification Course and your students need help? Or simply curious about any of the creatures you encountered below the surface? The Critter Finder can help identify and provide information on all kinds of marine life, from the macro life to large pelagics.

ScubaEarth Critter Finder

The following Infographic highlights some key statistics from the ScubaEarth community and logged dives. Want to help shape the future of ScubaEarth? Go online (and encourage your customers to join you) and log your dives!

ScubaEarth 100k Infographic

So, if you’re a new user or if you haven’t logged in for a while, take the time to log onto to view the latest updates and see how tapping into this large diving community can help your business grow. 

Scuba Pursuits – back to 100% PADI

PADI Europe, Middle and Africa (EMEA) is pleased to announce that Scuba Pursuits have now returned as a PADI Career Development Centre, teaching PADI courses exclusively.

Scuba Pursuits

Mark Spiers (Vice President, Sales, Field Services, Marketing & Business Development), Tony Andrews (Manager Field Services) and Simon Chance (Manager, PADI Retailer and Resort Associations & PADI Diving Society) visited the main store, based in Cannock (UK), to provide training for all PADI professionals. The presentation reviewed the new range of PADI products including the new PADI Open Water Touch programme.

“We are very pleased to have Scuba Pursuits back to 100% PADI and as recipients of the PADI Career Development Centre award, under Ian Forster’s expert guidance. With Ian’s outstanding knowledge and level of experience in the industry, I am sure they will go from strength to strength,” said Mark Spiers.

Scuba Pursuits

Ian Forster, the new owner of Scuba Pursuits, has been in the Industry for over 30 years and has been a PADI Course Director for 24 years.

“Despite the challenges of the takeover, our Facebook page has helped us communicate with our many supporters,” said Ian. “We have had a great start to the season, and are now getting the websites updated so that our divers have a complete overview of our product range and what we offer”.

PADI EMEA is now looking forward to a positive future with the Scuba Pursuits team, who will no doubt accomplish valuable business and Industry growth in line with these exciting developments.