PADI Business Academy – Harness the Power

PADI Business Academy (PBA) is the powerful, and hugely successful, business development tool only accessible to PADI members. If you’re looking to increase your business exposure, sales and bottom line profit you can’t afford not to become one of the thousands of successful international PADI Business Academy graduates.

Take a sneak peak at one of our 2014 Business Academies!  Watch the video below:

And now see what the PADI Business Academy can do for you:

View the brochure

Join us for one of the two-day programmes scheduled during 2014.  We know it will inspire, equip and motivate you, helping you prepare your business for unprecedented growth in 2014.

To register for a programme, complete the PBA Registration Form and return it to the Marketing department.  Additional registrants from the same Dive Centre will benefit from a 50% discount and each primary Dive Centre attendee will benefit from a £/€100 credit toward your 2015 Dive Centre renewal.

We look forward to seeing you at one of our PADI Business Academy programmes!

Your PADI Europe, Middle East and Africa Team

WOW, What a Show!

Telegraph Outdoor Adventure and Travel Show (TOATS) takes place at ExCeL, London (UK) over four days in February and is aimed at outdoor adventure seeking, enthusiasts with a love of all things exciting. Activities such as travel, photography, climbing, and watersports are represented at the show.

2014 saw PADI Europe, Middle East and Africa venture into TOATS for the first time and, WOW, what a show it turned out to be!  PADI partnered Canon Cameras UK to market scuba diving, land cameras and underwater photography. And with a hall full of adrenalin junkies for four days it wasn’t a surprise to see them flock to the PADI/Canon stand looking for another seat of the pants adventure.

PADI’s goal at TOATS 2014 was new diver acquisition for our PADI members.  With a Grand Prize Draw, worth a phenomenal £3,000, over 700 potential PADI divers of all ages queued up to enter the draw.  The lucky winner was announced on day four of the show and PADI has since marketed to the new leads captured as a result of exhibiting at TOATS.  We are delighted with the positive feedback we received from having a presence at TOATS 2014 and are excited with the opportunities this opens up to us for 2015.

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Honeymoons, holidays and diving


A honeymoon is the perfect time for happy couples to start diving together, or continue their scuba adventures at their honeymoon destination. To help inspire people to become divers with you either before they go, or whilst enjoying their holiday of a lifetime, we have created the following video: ‘How Deep is Your Love? Go Scuba Diving On Your Honeymoon’ for you to share on your website, social media and email templates –

Touring the Corniche with Jeddah Cyclists

By Teo Brambilla, PADI Regional Manager

Recently, I had the pleasure of sharing time with Jeddah Cyclists – a group of “amateur cyclists in Jeddah with the purpose to widely spread the culture of cycling in Jeddah, to gain fitness, fun and healthy life”.

2014-04-16 22.02.56I enjoy many different sports, including cycling (mostly mountain biking in the desert). On hearing about Jeddah Cyclists mission, I applauded the idea of being able to spend an evening with new friends, keeping fit and giving the mind a break from business matters. During my recent trip to Jeddah, I happened to finish one working day earlier than usual. Following the motto “mens sana in corpore sano”, I decided to spend my free evening with Jeddah Cyclists on a 30km trip along the Corniche.

The first thing I noticed was how well-organised the trip was: loud speakers keeping the group informed, leaders opening and closing groups and even car assistance along the route. The group had been divided according to individual experience and fitness levels, so no-one felt worried or pressured to keep up with others.

After a quick check to make sure everyone had their helmet and working lights (safety first, of course) – the group assemble behind the Starbucks café on the Corniche. The leader briefed everyone to explain the route and how the group would be divided. In my case (as I’m a regular cyclist) I was allowed to cycle with the more experienced members of the group. Otherwise, the first time you join the group you would have to go for the easiest speed and track in order for your fitness levels to be assessed by the organisers for future trips.

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The trip itself was very memorable, with see so many enthusiasts taking part. I was especially surprised with just how many divers were among us! A mid-way water break allowed me some time to take in the views and sights of the Corniche, as well as share stories with fellow cyclists.

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The end of the route arrived, and before departing the organisers took the opportunity to remind everyone about future events and training, as well as special mention to cyclists who were either new to the group, or had completed achievements in other activities.

One of the reasons I felt inspired by my tour with Jeddah Cyclists was that it showed how easy it was to combine keeping fit with two of my biggest sporting passions – scuba diving and cycling.


If you are a diver and are looking for a fun way to keep active outside the water – contact Jeddah Cyclists group here.


On the other hand, if you are a cyclist, why don’t you try scuba diving! Contact one of the many PADI Diving Centers in KSA – click here.

Announcing the 2014 Elite Instructor Award!


PADI Pros with a rating of Open Water Scuba Instructor or above will automatically be included in the programme for 2014 and their productivity will be tallied by PADI.
Certifications issued 1 January 2014 through 31 December 2014 qualify for the 2014 award programme. Recognition will be awarded during the first quarter of 2015.
The Elite Instructor Award qualifying certifications winners are tallied on an annual basis. For 2014, Awards will be tallied and the winners will be notified during the first quarter of 2015.

Instructors associated with a PADI Dive Center or Resort may authorise the business to display their Elite Instructor Award on the business’s digital site pages.

If you have any further questions about the Elite Instructor Award programme, please check out our 2014 Elite Instructor Award FAQ (Frequently Asked Questions). Or email us at [email protected].


At the end of April, Natlus Divers in Jeddah KSA – in cooperation with PADI Regional Manager Teo Brambilla, organized a Positive Approach Selling webinar for its staff.

Permanent and freelance PADI Instructors all gathered at Natlus facility where the multimedia classroom was equipped and ready for the workshop!

The webinar was held in English and translated live into Arabic by  PADI Course Director  Gary Makdessian.


Focusing on the role that Instructors have in the diving industry, Teo went through the basics of the Continuing Education Philosophy before introducing the ‘art’ of counseling.

Everything covered in the workshop was supported by real examples from Teo’s personal experience in the field as a PADI Instructor, Course Director and Dive Center owner.

Running a Positive Approach Selling workshop  / webinar is a great idea for any PADI Cen­ter, so if you are inter­ested please get in contact with Teo and he will be happy to organize a tailor made workshop for your business.