Linking your Twitter to Facebook

Hopefully my previous article about why you should be using Twitter as a business toolencouraged you to get signed up to Twitter and started using it.

In this article we take a quick look at how you can make life easier for yourself.  Reluctant Twitter using dive centres often worry about having to generate content for their Facebook page and for Twitter.  Posting to both takes up more time then posting to one.  I hope that in the few simple steps I outline below that I can show you that linking your Facebook page to your Twitter account is a simple process that means you only have to post once. Continue reading

Getting the most out of the new PADI DSD programme

With PADI’s new Discover Scuba Diving® Participant Guide (product no. 72200) now a few months old and a number of great DSD events across some key European markets behind us, its a great opportunity to have a look at how best your centre can profit from the programme.

With the new guide PADI really helps you in getting those DSD to Open Wate Diver conversions. The guide has a number of benefits for the DSD participant which we think will make them much more open to conversion, plus they get some really great things to take away and remember the amazing DSD experience you have provided.

Each Discover Scuba Diving® Participant includes a special code that unlocks a number of benefits for the DSD participant; including a commemorative Discover Scuba Diving eCard (which has been a very popular item with participants), access to the PADI Open Water Diver Online Preview, 90-day trial access to PADI Diving Society and 90-day trial access to ScubaEarth Premium.

To claim these benefits participants need to sign up to ScubaEarth and select a primary dive centre – This is why its important for your centre to be registered on ScubaEarth.  If they can’t select you then your chances of conversion are lowered.  This is particularly important when it comes to the eLearning preview as participants can purchase the full version through this.  That means a potential extra revenue stream has now gone to a competitor.

Don’t forget its not just DSD participants that you can  engage—and convert – For example, when users log on to ScubaEarth, they can join your Dive Crew, check out what gear you recommend, keep up with your store’s announcements (including your events or specials), look at your photos and follow anything you post on ScubaEarth. This gives them a direct connection with your dive centre’s activities. If you haven’t logged on to or been active on ScubaEarth lately, take the time to do so now.

You can register via your stores PADI Pros Account logon.  You can find more information to guide you through this process on the Pros site also.   Once signed up you can access ScubaEarth directly via www.scubaearth.com using the same logon as your Pros account.DSD email example

Remember one of the most effective ways to increase conversion is to send out course
completion emails, here you can push the upsell but also give the participant that special feeling that comes with completing a PADI course!  But thats not all, you can use this email to promote all your Social media, maybe newsletter or next club event.

If you are looking for some ideas on how to use ScubaEarth check out these other articles

4 simple and easy ways to build your ScubaEarth dive crew!

Utilising ScubaEarth to generate new enquires and bookings.

Get Involved With ScubaEarth

 

For more information, contact your PADI Regional Manager. To order the new Discover Scuba Diving Participant Guide, contact your PADI Sales Consultant

Twitter for Business use

twitter

A lot of Dive centre owners ask me, if they should be on twitter.  I always say yes your centre should be.  I also have a lot telling me that they don’t like/get/understand/have time for Twitter.   Again my answer is simple its a business tool and you should be using it if you want to grow your business.  You probably don’t like doing your stock take but you still need to do it. Continue reading

PADI Open Water Diver Course Revision: What you need to know!

owd manual

Over the past five years several PADI courses have been revised: the Instructor Development Course, Rescue Diver and Divemaster courses. An evaluation of the Open Water Diver Course has been part of the overall plan, and its revision is the culmination of two years of analysis, planning and development.

You can begin teaching the revised course as soon as you access the updated material and have familiarized yourself with the changes. This bulletin and the Fourth Quarter 2013 edition of The Undersea Journal contain articles to give you background and rationale for the changes. The required implementation date is 1 July 2014 for teaching courses in English and six months after the first quarter 2014 release of Dutch, French, German, Italian and Spanish materials. Look for implementation dates for these and other languages to be announced by your PADI Regional Headquarters.

While the main course structure has not changed, the course content and associated teaching material have evolved. The Open Water Diver Course Instructor Guide and PADI’s Guide to Teaching section – “Open Water Diver Course – Conduct and Skill Recommendations” are also revised and will be incorporated into the respective products in 2014. In the meantime, you can download replacement pages for these reference manuals from the PADI Pros’ Site under Training Essentials/Curriculum. Similarly, the PADI Course Director Manual and PADI IDC Lesson Guides are scheduled for revision in English, with other languages to follow. PADI Course Directors can download replacement presentation notes and revised lesson guides from the PADI Pros’ Site under Training Essentials/ Curriculum/Instructor Development/IDC.

Here is a link to the “PADI Open Water Diver Course Revision” section in the last Training Bulletin: here you will find an overall summary of changes that will give you an at-a-glance look at what to expect before you peruse the revised materials yourself.

Ocean Action Project

Calling all ocean heroes. Are you leading new depths for ocean protection in your community? Do you have an innovative, results-driven project that needs an extra little push to get off the ground? Welcome to the Ocean Action Project – an opportunity for individuals like you to propel ocean protection priorities locally.

oceanproject

We’re interested in supporting work that is action-oriented and strategically addresses root causes of marine debris or shark & ray protection issues. These projects should be measurable, with an approach for change. We believe that a strong grassroots movement paired with Project AWARE’s work to drive policy forward can build a strong wave for ocean protection. Check out progress and achievements from the Ocean Action Projects 2012.

Here’s how it works:

1. Does your Ocean Action Project qualify? Check out the guidelines and application for information on initiatives we support and how to apply.

2. Complete the simple application form by 31 October – tell us about your project, provide a budget and submit a photo explaining the importance of your project and how it will influence change for the ocean locally. Your application and photo will help tell your story and encourage the public vote.

3. Can it stand up to the rest? Make sure your project and application are competitive. Project AWARE will select the best of the best and let the community and supporters cast the final vote in November.

4. If you’re selected in the public vote, Project AWARE will support your work and give your project an extra push to help it succeed in the months ahead.

Visit the Issues and Projects sections of our website to find out more about Project AWARE’s key focus areas. And stay tuned to vote for your favorite Ocean Action Project!