Discover Scuba® Diving vs. “Try Dives”

The PADI organization recommends that when you are introducing nondivers to scuba diving, you use the program designed for this purpose, the PADI Discover Scuba® Diving program, with its standards and related materials. The program is flexible and can be used both with experiences resulting in an open water dive, and those offered only in confined water, without an open water dive. Now, more than ever, using the Discover Scuba Diving program is beneficial to both participants and PADI Members alike, based on the release of the new Discover Scuba Diving Participant Guide and related ties to the Open Water Diver Online Preview, ScubaEarth™, Discover Scuba Diving eCards, etc., as you’ve read in the Training Bulletin and The Undersea Journal.

dsd_vs_free try

However, the PADI organization understands that some PADI Members offer their own pool-only scuba experiences to nondivers, commonly referred to as “try dives,” that are not intended to be the PADI Discover Scuba Diving program. The PADI Retail and Resort Association Standards address this. Effective immediately, these standards have changed to reflect who may conduct these programs (PADI and non-PADI Divemasters, Assistant Instructors and Instructors), and that such programs must be conducted in pools, in water shallow enough in which to stand. The standards also require that if you offer such programs, you must clearly separate them from PADI, and PADI Discover Scuba Diving.

Change to Retail/Resort standards:

7. Ensure PADI and non-PADI certification courses are conducted by a certified dive instructor in current teaching status. PADI Instructors, Assistant Instructors and Divemasters, as well as non-PADI dive professionals (current instructors, assistant instructors or dive masters from other training organizations) may conduct pool-only try dive experiences in swimming pools in water shallow enough in which to stand. As these are not PADI Discover Scuba Diving programs, PADI Discover Scuba Diving standards and materials are not to be used and the experiences are not to be advertised as “PADI” experiences or identified as “Discover Scuba Diving” or “DSD”.

Change to Retail/Resort Five Star standards:

3. Exclusively issue and advertise only PADI certifications for recreational diver courses and introductory programs. Exceptions may include specialty certifications issued for training activities outside the PADI System of diver education, such as technical diving (PADI Tec Rec Courses are within the PADI system). Members must receive prior written approval from their PADI Office to offer these courses or programs.

Only the PADI Discover Scuba Diving program or a PADI Member’s self-authored pool demonstrations, also known as ‘try dive’ experiences, in swimming pools in depths shallow enough in which to stand, may be conducted at a PADI 5 Star facility. As these are not PADI Discover Scuba Diving programs, PADI Discover Scuba Diving standards and materials are not to be used and the experiences are not to be advertised as “PADI” experiences or identified as “Discover Scuba Diving” or “DSD”.

As most professional liability insurance policies require the use of a liability release and medical statement as a condition of coverage, the Try Diving Pool Event release (see PADI Pros’ Site, Forms and Applications, Statement of Risks – Liability Releases) may be used for that purpose. While this document is sufficient for PADI-endorsed professional liability policies (of course, all other policy terms and conditions will apply), if you carry professional liability insurance from other sources, it’s important to confirm with your insurance underwriter that this document will meet the underwriter’s requirements. Additionally, you may choose to use your store logo when creating administrative documents or promoting “try dive” programs, but not PADI trademarks or logos, as these are not PADI programs and should not be presented as such.

For questions or clarification, please contact a Training Consultant at your PADI Regional Headquarters.

ScubaEarth Spotlight: Build Your Gear Locker

As an online scuba community, ScubaEarth isn’t just a place to find information, it’s also a place for divers to make new connections. Those new connections are YOU! With over 50,000 users you want to make sure that divers have access to the most up to date information regarding your dive business. Your ScubaEarth gear locker is a feature that you can often overlook, but it’s a feature that definitely shouldn’t be forgotten.

A well-stocked gear locker means that any new divers looking for a PADI dive shop to try a DSD experience with, learn to dive, or do their advanced course, will easily be able to tell the brands you stock. As a potential customer, brand awareness automatically brings greater integrity to any decision about who to dive with. So keep on top of your gear locker by adding all the manufacturers you stock. If they’re not in the list, let us know who they are and we’ll add them.

Need assistance setting up your Stores Gear Locker? View the How to video below:


Don’t forget about your PADI Instructors & Divemasters Gear Lockers!

PADI Instructors and Divemasters are the first port of call for all new divers. When seeking advice on what they should purchase, it matters to them what their Instructor uses. If your instructors maintain their gear locker a student not only sees what brand of BCD, regulator, mask etc. they own, but even what model and type!

Log into ScubaEarth and start updating your gear locker today!

Using Facebook insights to maximise your Facebook exposure

Recently Facebook has had a number of make overs, but for those using Facebook as a business tool one sticks out.

Facebook Insights

Have you ever used the insights tab on your Facebook business page? If the answer is no then now is the time to start taking it serious as a powerful tool to help maximise your business profile on Facebook.

If you have not already enabled the new Facebook Page insights then you can do so by going to your Business Page and under the insights tab selecting “learn more”

New Facebook insights

You will then be asked to click on a large green button that asks if you want to try new insights now.

Once in the new Facebook Page insights, take a moment to go through the tour that helps explain Insights.

Maximum exposure

Why a Facebook Business Page?  Simple to increase our business and create a relationship with our customers past, present and future.   Every time you post as your Business Page you are trying to get that particular post to as many fans as possible. The more people who see it the more exposure you get, right?

Right.  Do you just post an update when you have time?  Have you ever considered when your users are online?  Every time you post to your page you want as many people as possible to see the post. This is where the new insights becomes a powerful tool you can use to maximise your post exposure.

Once you have new Insights on your account click on Posts, then on “When Your Fans Are Online”

Facebook insights when fans are online

This then gives you an overview of when your Pages fans are online.  You will be able to see a break down for each day of the week  and also over a 24hr period.  As you can see in the image below I have highlight the optimal day and hour for a page I am admin on.  In this case Wednesdays at 17:00  would unsure a post would get maximum exposure to fans.

Facebook Insights finding out when your fans are online

From experience it seems late afternoon till late evening are the prime times across a number of countries, 17:00 – 21:00 seem to be prime Facebook times.   But check yours and see when is the best time and use this to your advantage!

Don’t worry if its late at night or out of business hours, you can use the schedule post function in Facebook quickly and easily.  Just click on the clock symbol on the bottom left of the status update box and add the time you require.

Facebook schedule post

 

Written by Trevor Sanford eMarketing and Social Media Executive for PADI. A Digital Marketer with a technical background, Trevor has extensive experience across all channels and currently works on all PADI’s Social Media projects.

Log Dives on ScubaEarth in August to show your support for Project AWARE

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Looking for a new way for your business to show support for ocean protection?

This month ScubaEarth has teamed up with Project AWARE to bring you the Dollars for Dives promotion. For every logged dive on ScubaEarth in August, PADI will donate one dollar (US) per dive to Project AWARE to support ocean conservation – up to $100,000 US. From grassroots Dive Against Debris projects to helping protect the world’s most threatened sharks and rays, Project AWARE’s conservations efforts are reliant upon PADI Members and Divers support.

So this month take action and make your dives count for extra. Every dive you log via ScubaEarth contributes to the cause. You can log your favourite dives, or simply add all the dives that you complete during August. Don’t forget to let your divers and students know what you are doing for ocean conservation, or better yet get them on board! Not only will they be a part of the movement of divers protecting our world’s ocean one dive at a time, but they will also have logged a range of dives that are directly affiliated with your dive shop.

By encouraging your divers and students to tag all their logged dives with your shop it means that you also benefit from the word of mouth that this exciting new online community can offer. If you haven’t signed up yet or logged on recently then there has never been a better reason to do so. Dollars for Dives will run for the month of August, so dive into ScubaEarth and start logging dives today!