The top 5 reasons to start a scuba diving adventure with PADI – TODAY!


PADI is the largest scuba diver training organisation in the world.

This is not by chance. PADI has remained at the forefront of diver training for nearly 50 years with its innovative, cutting edge system of diver training. This system allows divers to learn in the way that best suits them, with a comprehensive choice of self-study, online learning or instructor-led styles and complete range of supporting materials and interactive media. With PADI issuing nearly a million certifications each year, and a safety record to be proud of, it’s not surprising that PADI is the number one choice for divers around the globe.

PADI is international.

PADI credentials are recognised and respected in over 180 countries, so divers know they will be recognised and welcomed wherever they travel.

PADI has high quality standards.

PADI is involved in the development of European Norms and ISO recognition for diving, and takes a leading role in organisations such as the Recreational Scuba Training Council. This reflects its status as an influential stakeholder working to ensure that diving is the safest and most accessible it can be. Mirrored with these global efforts, PADI works tirelessly at a local level to enhance diver safety, progress good environmental practice and attract new divers into the sport.

PADI is diverse.

With more PADI dive centers and instructors worldwide than any other diver training organisation, PADI has more courses for divers to choose from and more holidays, adventures and experiences for divers to take part in. That means more business for PADI Members and more satisfied PADI divers.

PADI is a community.

ScubaEarthTM, PADI`s new one-stop website for everything scuba, pulls all aspects of the dive community together. So whether diving locally, diving abroad or exploring online, the PADI system is the winning combination for both PADI Members and PADI divers.

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PADI Marketing Toolkit


The PADI Marketing Toolkit is now available on the PADI PRO site.

toolbox-marketing copy



log in into:

select:  Toolbox > Marketing> PADI Marketing Toolkit

…to find a large selection of marketing material such as logos, pictures, eMarketing collateral, posters and more:

  • Ask_Any_Diver_Collateral
  • Banner
  • Buttons
  • Charts
  • ConEd_Collateral
  • DM_Wanted_Collateral
  • eLearning
  • Forms
  • Images
  • Logos
  • Posters
  • Project_Brochures
  • PRO_Night_Collateral
  • Scubaearth
  • Videos
  • Wallpapers

This is a living platform: PADI will update it on a regular basis once new collateral, logos etc. are available !


New Benefits Available For Discover Scuba Diving® Participants through ScubaEarth™

The new Discover Scuba Diving® Participant Guide (product no. 72200) gives Discover Scuba Diving participants a range of new benefits. The guide includes a special code that unlocks these benefits, including a commemorative Discover Scuba Diving eCard, access to the PADI Open Water Diver Online Preview, 90-day trial access to PADI Diving Society and 90-day trial access to ScubaEarth Premium. The ScubaEarth Premium benefit includes access to any PADI eCards as well as the new Dive Dashboard – an interactive panel of slates where ScubaEarth users can track dive sites, marine species, buddies and dive destinations in real time.

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ScubaEarth™ Spotlight: Announcement Board – Are you missing out?

ScubaEarthSquare300x300As a PADI Dive Shop you have registered for ScubaEarth and have established your presence. It’s now important to utilize the features available including the ‘Announcement Board’. Why is this important? So far there have been over 2,000,000+ page views on ScubaEarth with PADI Dive Shops ‘Announcements’ featured. That’s over 2,000,000+ times consumers that have seen the latest announcements from the PADI Dive Shop they selected as their primary shop. Are you benefiting from this massive potential exposure?

The ‘Announcement Board’ is easy to update and manage. You can easily share information with divers who have chosen your store as their primary dive center. Each time these divers log in, they see your announcements on their home page. Clicking on the logo or announcement takes them to your store profile.

Make the most out of what they see by linking your announcements to activities in your dive business, including:
•Upcoming courses
•Dive club meetings
•Upcoming local or overseas trips
•Featured and new equipment
•Events and other upcoming activities

The Announcement Board is an important communication vehicle you can use to attract customers. To add announcements, click the “Announcements” tab under your store logo, then select “edit”.

If you have already registered for ScubaEarth as a PADI Dive Shop you can log in at

If you haven’t already set up your profile for ScubaEarth check out these how-to videos and visit the PADI Pros Site to register.