PADI Showcase of Manuals in Egypt

In May 2012 Divers Down Under cre­ated a ‘PADI Book Sta­tion’ mar­ket­ing dis­play, built and installed with the help of Regional Man­ager Mat­teo Bram­billa. Divers Down Under is a PADI 5* IDC cen­ter located in Dahab, South Sinai, Egypt.

PADI Show Case

DDU staff attended a work­shop with Mat­teo, to dis­cuss the impor­tance of sell­ingPADI course man­u­als to each indi­vid­ual diver, both for pric­ing as a key fac­tor in oper­at­ing a suc­cess­ful dive busi­ness and for meet­ing the require­ments of PADI train­ing stan­dards. To sup­port their enthu­si­asm and to gen­er­ate more busi­ness by pro­mot­ingPADI man­u­als, the Book Sta­tion was designed specif­i­cally for DDU by Mat­teo, pro­vid­ing a unique and high-impact visual dis­play for the DDU store.

A large part of the suc­cess of the PADI sys­tem is the struc­ture and pro­fes­sion­al­ism of the train­ing pro­grams and the strength of the sup­port­ing mate­ri­als. It is the inten­tion of PADI that stu­dents have access to the lat­est edu­ca­tional mate­ri­als and also that they have the oppor­tu­nity to retain these after the course for future ref­er­ence. For those who do not dive on a reg­u­lar basis, hav­ing access to the PADIOpen Water Diver man­ual gives them a ref­er­ence guide prior to going back into the water. For any Dive Cen­tre oper­at­ing in a busy tourist loca­tion, uti­liz­ing the PADItrain­ing mate­ri­als and PADI brand­ing which is rec­og­nized world­wide is an added advantage.

Mat­teo says: “I think this is a great oppor­tu­nity for any PADI Cen­ter and if you are inter­ested please drop me a line to dis­cuss a tai­lor made solu­tion for your business” [Region Egypt and Mid­dle East]

Left-Right: Samir Ash­mawy, Mat­teo Bram­billa and Emad Ash­mawy with the fin­ished display

The DDU PADI Book Sta­tion dis­play pro­vides a great talk­ing point in the dive cen­tre, giv­ing staff a demon­stra­tion tool to use when talk­ing to cus­tomers about con­tin­u­ing their dive train­ing with them. Being able to show divers the mate­ri­als they will use in each course is also a great way to encour­age them to con­tinue their div­ing expe­ri­ence.  They can see the the­ory require­ments and under­stand the excit­ing expe­ri­ences they will explore dur­ing their PADI course with DDU, while enjoy­ing a fan­tas­tic hol­i­day and incred­i­ble div­ing in Dahab.

Welcome to the new PADI Pros Blog for the Middle East.

PADI Regional Manager Teo Brambilla and Reto Moser will use this site to keep PADI Pros up to date with Industry news and events. You can also follow us on Facebook at https://www.facebook.com/pages/PADI-Pros-Middle-East/251352781634765 and on Twitter at https://twitter.com/PADIProsME

Don’t forget to visit the PADI Pros site at www.padi.com/mypadi for the latest on line services, marketing tools, videos, images, training essentials and much more.

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